Johns Hopkins Nursing Magazine is distributed to Johns Hopkins University School of Nursing Alumni; nurses at four Hopkins-affiliated hospitals; current, newly accepted, & prospective nursing students; nursing schools and nurse leaders; donors, friends, media, and legislators; and University hospitals and libraries.

The school approached Orange Element for a redesign seeking to update the magazine’s look and feel, re-organize the content, and design and implement a digital strategy. The new design needed to uphold and emphasize the high-quality content expected from the Johns Hopkins School of Nursing, while bringing a fresh and modern aesthetic.

Successful publications are all about focus. They must be driven by thoughtful concepting, great design, understanding how to speak to specific audiences, and seamless digital-print integration. These are the things that informed our approach to the Johns Hopkins Nursing magazine, which we completely redesigned starting with the Spring 2014 issue.

When a project involves both digital and print components, it is critical that the two sides work together seamlessly. After completing our redesign of the magazine, focus turned to working with the School of Nursing to translate our thinking for the online version.

After over eight years and 10 issues collaborating on this publication, the Johns Hopkins Nursing Magazine continues to deliver to a strong readership base. Since our collaboration began in 2013, the magazine has accumulated a cleaner, stronger audience list and an increase in subscriptions – about 3,000 new subscribers in the last six issues. And we continue to find new ways to keep it fresh every issue and strengthen our process with the team at the School of Nursing.

We’ve since undertaken another redesign for the Nursing magazine. View our most recent work with the School of Nursing here.