George Washington University School of Public Health and Health Services established the Master of Public Health (MPH@GW) as an innovative new program that combines the flexibility of an online degree with the hands-on experience of working directly in the field. George Washington University sought a way to attract students all over the world to enroll in this top-tier master’s program with field-based practicum opportunities. Our team worked closely with our partners to meet MPH@GW’s strategic goals.

The university needed to address their unique degree program while highlighting the in-person aspect students can complete while enrolled. After all, students in this program benefit from both intimate, virtual lectures and global, hands-on practice in developing countries.

Just like their innovative approach to the curriculum, our team adapted George Washington University’s existing style guide with a fresh twist to promote the degree. Messaging, typography, and photography treatments pushed the boundaries to create a bold look and feel that would leave a big impact on prospective students. Our goal was to keep the campaign as authentic as possible: using a mix of campus shots taken during our photoshoot with on-the-ground photos where students would be studying—sourced from actual photographers in areas like Africa.

The final deliverables included a print and digital view book that went in-depth about the program, print ads, fact sheets, banner ads, and email templates. The MPH@GW program continues to attract students today using our stylized program elements.