Happy Get to Know Your Customers Day! While it’s fun to celebrate a special day dedicated to this task, our team at Orange Element incorporates this into our daily routine (and you should too).

“Getting to know each of our customers is very important to us,” Aaron, Orange Element’s principal says. “We like to relate to one another, as human beings, and approach every new opportunity with open arms. It’s about working on shared goals, building enough trust to pick up the phone, being creative and having a little fun along the way.”

Check out the handy infographic below that not only shows the importance of understanding your customers, but some tips to get started. So no matter if you’re a B2B or B2C shop, you’re addressing the right people, the right way.

Download a printable version here.