8 Ways to Refresh This Holiday Season

All too often, the supposedly restful holiday break can become incredibly stressful, leaving us feeling burnt out going into the new year. Between hosting in-laws and extended family for holiday feasts,...

5 Reasons You Should Have a Style Guide

As a creative agency, we not only follow our clients’ language and design guidelines (and often design an identity guide for them), but we must abide by our own standards as well. We recently revisited...

Quick Tips: Writing Content for 6 Different Platforms

Writing content isn’t a one-size fits all practice. Instead, optimize your work based on where it’s posted, for whom and why. Let’s get started revamping your writing strategy with some of our quick tips...

Giving Tuesday Planning Guide

Giving Tuesday is a worldwide movement that encourages people to get involved and give back to their communities in a way that’s meaningful to them. It takes place the Tuesday after Thanksgiving, following...

Grid Systems — When to Use Them and When to Break Them

Being a designer at an agency means you are required to juggle multiple hats in your day-to-day routine. Your day can involve sketching a new logo, creating a sitemap for an e-commerce website, or laying out a...

Be a Brand Manager, Not the Brand Police

How strong is your brand? Do you know how to be an effective brand manager? In this guest blog post, Betsy Bender shares her focus on brand strategy and advisory CMO leadership. Betsy offers her expertise to...

4 Ways to Make the Most of Last Year’s Content

The start of the new year is a great time to reflect on your organization’s accomplishments, work and content that you’ve produced as a team. Not only does it allow you to see what worked and what could be...

8 Lessons I’ve Learned Leading a Creative Agency

Colin, Orange Element\'s marketing intern, recently asked me to write a post on ten things that I’ve learned owning and leading a creative agency. No pressure. My first thought, having owned Orange Element...

4 Steps to Use Direct Messaging for Business on Instagram

Instagram and Direct Messaging have taken over the social media game by storm, aggressively stealing attention from the younger generation. Because an estimated 59% of Millennials use this platform, businesses...

How We Solve 4 Common Project Challenges

As a creative agency that works with many unique organizations, it’s our job to work with clients to ensure every project runs smoothly. We see obstacles our clients face firsthand while trying to...

Mid-Atlantic Marketing Summit 2017: What Did You Miss?

For its sixth year, respected news organizations Capitol Communicator and Potomac Tech Wire co-produced the Mid-Atlantic Marketing Summit held in Washington, D.C. The conference featured leaders from top and...

Digital Marketing Strategy: 4 Things I Learned in Class

I signed up for Betamore’s Digital Marketing Bootcamp this winter for a refresher and to gain a few additional tips I didn’t learn while earning my degree. Three weeks later, I left the classroom with a...

5 Ways to Recharge Your Brand in 2017

1. Refresh your identity. When was the last time you paid any attention to your company’s identity? Refreshing, expanding or even rebuilding your identity system to connect with your customers and employees...

Get to Know Your Customers Day

Happy Get to Know Your Customers Day! While it’s fun to celebrate a special day dedicated to this task, our team at Orange Element incorporates this into our daily routine (and you should too). \"Getting...