Tag: Creativity
Grid Systems — When to Use Them and When to Break Them
Being a designer at an agency means you are required to juggle multiple hats in your day-to-day routine. Your day can involve sketching a new logo, creating a sitemap for an e-commerce website, or laying out a...
Perfect Bar: Brand of the Week
While most people claim “there’s no such thing as perfect,” the Keith family begs to differ: they have created Perfect Bar from their father’s recipe, which is now sold in stores nationwide. The...
7 Package Designs at Whole Foods that Inspired Us
Our office is located right across the street from Whole Foods—a bad thing for our wallets, but a great thing for our creative branding minds. Within every aisle you can find a new, unique package design, so...
4 Steps to Use Direct Messaging for Business on Instagram
Instagram and Direct Messaging have taken over the social media game by storm, aggressively stealing attention from the younger generation. Because an estimated 59% of Millennials use this platform, businesses...
HOW Design Live Conference Recap
As a young designer, the idea of becoming burnt out was not really at the forefront of my mind. That was until I made it through my first annual report season. I finally had the opportunity to work on the...
Our Halloween Tips & Treats
This isn’t a trick -- we’ve got some treats for you! From creative costume inspiration to pumpkin kegs, our team reveals their favorite Halloween traditions to help you add some orange flair to your...
OE’s Big Move: Reviving the Creative Spirit of 1879
Starting Monday, September 12th, our new address will be: 509 South Exeter Street, Suite 300 Baltimore, Maryland 21202 You may have heard our recent announcement that Orange Element is moving. While...
Go Slow to Go Fast
I have a phrase I like to use whenever I get the sense that a project or an idea has started to move too quickly for its own good: You’ve got to go slow to go fast. I didn’t make it up (though I wish I...
