100 days ’til 2021

\"Working out the kinks today will make for a better tomorrow.\" I cracked open a fortune cookie and found this message serving me as a stark reminder that the best plans take time to develop. When...

Content Marketing Tactics to Keep in Mind

In the realm of digital marketing, there is a huge push for content marketing. Content marketing is revolutionizing the sales pipeline and flipping it on its head. You may have heard the term “inbound...

Digital Marketing Statistics to Boost Your Brand

Whether you’re a designer, a business owner, or a communications specialist, you know that digital devices permeate the everyday lives of consumers. If digital marketing know-how isn’t...

Brand Revitalization: Make new strides with intention and purpose

It’s high time to tidy up your brand and focus on what it takes to move your business forward. Since late March, I’ve been trying to go for walks with the simple intention of allowing my head to clear....

Digital Marketing Services: Owned, Earned, & Paid Media

The world of digital marketing services is a beautiful and complicated one. It’s beautiful because businesses now have the ability to reach more people than ever before. They have more avenues for...

Is Your Company Brand Ready to Deliver in 2021?

We are a month into the new year and now’s a great time to take a good look at your company brand to make sure you’re rollout-ready for your marketing efforts in 2021. Use this checklist as a...

Using Instagram Stories for Business 2019

Instagram is one of the current prevailing social media platforms in our society. It is essentially a way to tell a story through visuals, and we all know that a majority of consumers today would rather learn...

HubSpot Inbound 2019: A Lesson in Disruption

As you may have read from some of our previous blogs or social posts, Orange Element has recently become a certified partner with HubSpot — the global leader for inbound marketing solutions. Before we had...

Social Media Marketing Tips to Help Your Business Grow

Is Social Media Marketing Effective? Social media marketing is effective when executed properly, so I want to offer some tried-and-true social media marketing tips to help you make the most of your social...

Giving Tuesday Planning Guide

Giving Tuesday is a worldwide movement that encourages people to get involved and give back to their communities in a way that’s meaningful to them. It takes place the Tuesday after Thanksgiving, following...

An Interview with Kia & Christine

Kia: Well Christine, here we are. Orange Element’s newest hires. They want us to introduce ourselves to everyone and get to know each other better. But we already know each other. Christine: Yep, we sure...