Building A Strong Brand That Lasts (The First Time)

We’ve been at it for some time now. As Orange Element nears two decades of building strong brands to last, we’ve picked up on a few important considerations to help businesses of all sizes remain...

Tactical vs. Strategic Messaging

“Be strategic” is one of those phrases that gets tossed around a lot in business. This is because it’s understood that to be “strategic” is an intrinsic good. Which makes sense, and is probably true....

Be a Brand Manager, Not the Brand Police

How strong is your brand? Do you know how to be an effective brand manager? In this guest blog post, Betsy Bender shares her focus on brand strategy and advisory CMO leadership. Betsy offers her expertise to...

4 Ways to Make the Most of Last Year’s Content

The start of the new year is a great time to reflect on your organization’s accomplishments, work and content that you’ve produced as a team. Not only does it allow you to see what worked and what could be...

8 Lessons I’ve Learned Leading a Creative Agency

Colin, Orange Element\'s marketing intern, recently asked me to write a post on ten things that I’ve learned owning and leading a creative agency. No pressure. My first thought, having owned Orange Element...

4 Mid-Atlantic Marketing Summit Insights You Should Remember [Part 2]

You may remember my first blog about the Mid-Atlantic Marketing Summit where I reviewed some insights I learned at the conference in D.C. in April. This past Friday, the #MAMSummit was a little closer to home...

Mid-Atlantic Marketing Summit 2017: What Did You Miss?

For its sixth year, respected news organizations Capitol Communicator and Potomac Tech Wire co-produced the Mid-Atlantic Marketing Summit held in Washington, D.C. The conference featured leaders from top and...

Digital Marketing Strategy: 4 Things I Learned in Class

I signed up for Betamore’s Digital Marketing Bootcamp this winter for a refresher and to gain a few additional tips I didn’t learn while earning my degree. Three weeks later, I left the classroom with a...

Go Slow to Go Fast

I have a phrase I like to use whenever I get the sense that a project or an idea has started to move too quickly for its own good: You’ve got to go slow to go fast. I didn’t make it up (though I wish I...

What is branding?

Earlier this year, I was called for an interview to discuss my take on branding. A conflict of interest never allowed it to happen but I was asked four questions as a starting point. I’ve been thinking most...