Building A Strong Brand That Lasts (The First Time)

We’ve been at it for some time now. As Orange Element nears two decades of building strong brands to last, we’ve picked up on a few important considerations to help businesses of all sizes remain...

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Our Favorite and Least Favorite Rebrands of the Decade

Why Companies Rebrand Embarking on a rebranding effort is a significant step for a business—one that doesn’t come without its risks and challenges. Over the past decade, we\'ve seen some really great...

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Made in Baltimore: The Making of the Monument City Brand

On Branding: Commitment, Success, and Happiness Starting a new business and building a brand takes commitment, resources, and follow-through. Understanding your market, offering options that consumers want to...

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