Author: Madison Lawrence
How a Great Website Design Benefits Your Business
A great website design goes beyond aesthetics. While aesthetics are important, there are many other components to a great website that can provide benefits for your business. Nowadays, looks only go so far,...
New Client Announcement: Women’s Education Alliance
Orange Element is proud to announce a new partnership with Women’s Education Alliance (WEA). WEA is a non-profit organization supporting Baltimore City Partner School students with scholarships and...
5 Reasons You Should Have a Style Guide
As a creative agency, we not only follow our clients’ language and design guidelines (and often design an identity guide for them), but we must abide by our own standards as well. We recently revisited...
Content Marketing Tactics to Keep in Mind
In the realm of digital marketing, there is a huge push for content marketing. Content marketing is revolutionizing the sales pipeline and flipping it on its head. You may have heard the term “inbound...
New Client Announcement: KGO
Orange Element is proud to announce a new partnership with KGO. KGO is a real estate consulting firm that specializes in Project Management, Relocation Management, and Change Strategy. They boast an impressive...
New Client Announcement: SoundEarth Strategies
Orange Element is proud to announce a new partnership with Seattle-based SoundEarth Strategies. SoundEarth Strategies provides an integrated mix of environmental and engineering consulting services in support...
New Client Announcement: Cristo Rey Jesuit High School
Orange Element is proud to announce a new partnership with Baltimore-based Cristo Rey Jesuit High School (CRJ). Cristo Rey Jesuit High School empowers Baltimore youth to succeed in college, career, and life,...
New Client Announcement: Olivo Financial
Orange Element is proud to announce a new partnership with Pennsylvania-based Olivo Financial Services, LLC. Olivo Financial guides independent business owners toward well‐informed decisions about their...
New Client Announcement: Grander Capital Partners
Orange Element is proud to announce a new partnership with Boston-based real estate investment company Grander Capital Partners, LLC. With 50+ years of combined experience evaluating and operating...
5 Ways to Support Baltimore Businesses During the COVID-19 Pandemic
Small businesses are the backbone of our economy and they need our support now more than ever. In the midst of the global pandemic, non-essential businesses have been ordered to close their doors. While many...
At-Home Activities for Mental and Physical Health During Quarantine
It’s been nearly a month since our staff began working from home in the wake of COVID-19, and you may have found yourself in a similar position of working from home indefinitely. We are extremely thankful...
New Client Announcement: Bankers Healthcare Group
Orange Element is proud to announce a new client partnership with Bankers Healthcare Group. Bankers Healthcare Group (BHG) is a nationwide trusted partner that focuses primarily on providing innovative...
Our Favorite and Least Favorite Rebrands of the Decade
Why Companies Rebrand Embarking on a rebranding effort is a significant step for a business—one that doesn’t come without its risks and challenges. Over the past decade, we\'ve seen some really great...
Tactical vs. Strategic Messaging
“Be strategic” is one of those phrases that gets tossed around a lot in business. This is because it’s understood that to be “strategic” is an intrinsic good. Which makes sense, and is probably true....
Quick Tips: Writing Content for 6 Different Platforms
Writing content isn’t a one-size fits all practice. Instead, optimize your work based on where it’s posted, for whom and why. Let’s get started revamping your writing strategy with some of our quick tips...
Client Announcement: Orange Element expands relationship with the Johns Hopkins School of Nursing
Over the past several years, Orange Element has been fortunate to work collaboratively with the editor and team at the Johns Hopkins School of Nursing to redesign and continue development of their seasonal...
Digital Marketing Services: Owned, Earned, & Paid Media
The world of digital marketing services is a beautiful and complicated one. It’s beautiful because businesses now have the ability to reach more people than ever before. They have more avenues for...
How to Audit a Website & Help Your Business
The world as we know it is always changing, especially online, so knowing how to audit a website will come in handy. Your website is an extension of your business and in some cases the hub of your business....
Using Instagram Stories for Business 2019
Instagram is one of the current prevailing social media platforms in our society. It is essentially a way to tell a story through visuals, and we all know that a majority of consumers today would rather learn...
Direct Mail Strategy: Pushing the Envelope
Marketing has changed dramatically over the years, but one medium that has remained constant is direct mail. Despite the influx of newer, easier, faster, flashier marketing methods brought on by the digital...
How to Increase Organic Lead Generation
We’ve been conditioned to think that something free won’t be the same quality as something we pay for, but when it comes to generating leads, that couldn’t be further from the truth. Lead generation is...
What is the Difference Between Motion Graphics and Animation, Anyway?
When looking to produce animated content for your brand, it’s important to know what you’re looking for and how various forms of animation can best serve your needs. Let’s examine the difference between...
Our Newest Partnership: Mt. Washington Pediatric Hospital
Where Children Go to Heal and Grow We are proud to announce a new partnership with Mt. Washington Pediatric Hospital (MWPH) to brand and promote their annual fundraising event. MWPH was opened in 1922 as a...
Orange Element is Now a HubSpot Certified Agency Partner
There are some big things happening over here and we are excited to share with you one of our newest partnerships. If you are familiar with inbound marketing, you have probably heard of HubSpot. It is the...
Social Media Marketing Tips to Help Your Business Grow
Is Social Media Marketing Effective? Social media marketing is effective when executed properly, so I want to offer some tried-and-true social media marketing tips to help you make the most of your social...
Made in Baltimore: The Making of the Monument City Brand
On Branding: Commitment, Success, and Happiness Starting a new business and building a brand takes commitment, resources, and follow-through. Understanding your market, offering options that consumers want to...
