Author: Hannah Spurrier
3 Steps for Effective Brand Storytelling
We all have stories to tell, whether it’s about a new product or resolving a customer service issue. Whatever you’re trying to say, it’s important to analyze what needs to be told and to whom in order to...
Be a Brand Manager, Not the Brand Police
How strong is your brand? Do you know how to be an effective brand manager? In this guest blog post, Betsy Bender shares her focus on brand strategy and advisory CMO leadership. Betsy offers her expertise to...
Using Video to Connect with Our Community
In an effort to better connect with our followers and provide insights from our team, we recently kicked off our new Ask OE video series. These videos are meant to field questions and transform them into an...
Perfect Bar: Brand of the Week
While most people claim “there’s no such thing as perfect,” the Keith family begs to differ: they have created Perfect Bar from their father’s recipe, which is now sold in stores nationwide. The...
Customer Spotlight: First Home Mortgage
This customer spotlight features Katie Foo, Marketing Director at First Home Mortgage. Her interview reveals her experiences in the home financing industry, from refreshing a 25-year-old brand, personalizing...
Yellowbird Sauce: Brand of the Week
For our next featured product for Brand of the Week, our team analyzed Yellowbird, an organic, spicy condiment company reinventing the way we think about hot sauce, ketchup, and other condiments....
How to Create a Successful Giving Tuesday Campaign
Giving Tuesday is the Tuesday after Thanksgiving, following popular retail “holidays” like Black Friday and Cyber Monday. But instead of getting discounts on clothes and electronics, Giving Tuesday...
Snow Monkey: Brand of the Week
Snow Monkey. Gundalow. Yellow Bird. No, these aren’t super heroes, although they pack a mean punch just like any of the comic book stars. Instead, they are up-and-coming natural food brands that are taking...
4 Mid-Atlantic Marketing Summit Insights You Should Remember [Part 2]
You may remember my first blog about the Mid-Atlantic Marketing Summit where I reviewed some insights I learned at the conference in D.C. in April. This past Friday, the #MAMSummit was a little closer to home...
7 Package Designs at Whole Foods that Inspired Us
Our office is located right across the street from Whole Foods—a bad thing for our wallets, but a great thing for our creative branding minds. Within every aisle you can find a new, unique package design, so...
The Power of Direct Mail
Personal loan provider OneMain Financial is one of our longest-standing clients, working with us since Orange Element’s conception. And while trends and techniques have evolved over the past decade, a few...
Customer Spotlight: Evergreen Health
In the summer edition of our customer spotlight, we reached out to our newest client Evergreen Health, a health insurance provider serving Marylanders. Evergreen was recently acquired by two large Maryland...
Social Media Day: A Look Back at Our 5 Favorite Posts
In 2010, multimedia entertainment site Mashable launched Social Media Day as a way to “recognize and celebrate social media’s impact on global communication.” To celebrate, we looked back through our...
What’s Your Higher Education Strategy Missing? [Quiz]
Take our quick quiz below to determine opportunities in your higher education marketing strategy—from course improvements to university branding to student outreach. Plus, get one of four free whitepapers...
Why Should You Use WordPress?
Are you considering WordPress or another content management system (CMS) for an upcoming website build? If you ask our design team, they will all cast their votes for WordPress, a CMS platform that powers 27%...
Mid-Atlantic Marketing Summit 2017: What Did You Miss?
For its sixth year, respected news organizations Capitol Communicator and Potomac Tech Wire co-produced the Mid-Atlantic Marketing Summit held in Washington, D.C. The conference featured leaders from top and...
Customer Spotlight: Johns Hopkins School of Nursing
In our second customer spotlight feature, we sat down with client Steven St. Angelo of Johns Hopkins School of Nursing magazine, a publication aimed toward Hopkins nurses that “tells the story of their...
Higher Education Marketing: Prospective Students
Higher education marketing involves a lot of moving parts: you should account for prospective, current, and graduated students to make the most of your admissions funnel. For this post, we’re going to focus...
Customer Spotlight: Results for Development
A conversation with Heather Luca, Chief Communications Officer. Welcome to our first Customer Spotlight! For our inaugural interview, we reached out to our client Heather Luca of Results for Development...
Nonprofit Marketing: A Guide for 2017
Is creating a successful nonprofit marketing plan one of your New Year’s resolutions? This guide is just what you need to make a smarter plan to engage with donors and stick to it. Start your Annual...
Digital Marketing Strategy: 4 Things I Learned in Class
I signed up for Betamore’s Digital Marketing Bootcamp this winter for a refresher and to gain a few additional tips I didn’t learn while earning my degree. Three weeks later, I left the classroom with a...
An Interview: Design Intern vs. Design Veteran
It\'s an exciting time at Orange Element! We recently hired our Fall Design Intern, Andrew, and one of our design veterans, Jessica, is celebrating her 2-year anniversary at OE. To celebrate their...
4 Things We Learned at IWCO Direct
Part of the Orange Element crew had the pleasure of visiting a client’s direct mail manufacturer, IWCO Direct. We traveled two-and-a-half hours to Hamburg, PA for a 2-day training from their expert staff,...
Our Halloween Tips & Treats
This isn’t a trick -- we’ve got some treats for you! From creative costume inspiration to pumpkin kegs, our team reveals their favorite Halloween traditions to help you add some orange flair to your...
Get to Know Your Customers Day
Happy Get to Know Your Customers Day! While it’s fun to celebrate a special day dedicated to this task, our team at Orange Element incorporates this into our daily routine (and you should too). \"Getting...
Small Agency Life: 3 Things to Know
I’ve been at Orange Element for almost three weeks and it’s definitely a different environment than my previous gig. My last job was a corporate giant with international offices, Chief Marketing Officers...
What’s Your Design Personality? [Quiz]
\'Tis the season to show off your design personality. What better way than with a free desktop wallpaper created by an Orange Element designer? Take our quiz below (as many times as you want) to see which of...
