The Power of Authentic Connections

“How’s it going?” It’s an innocent question. But it can also be a missed opportunity. We respond with “it’s good” or “okay, thanks” or deflect more creatively with something like,...

100 days ’til 2021

\"Working out the kinks today will make for a better tomorrow.\" I cracked open a fortune cookie and found this message serving me as a stark reminder that the best plans take time to develop. When...

Building A Strong Brand That Lasts (The First Time)

We’ve been at it for some time now. As Orange Element nears two decades of building strong brands to last, we’ve picked up on a few important considerations to help businesses of all sizes remain...

Brand Revitalization: Make new strides with intention and purpose

It’s high time to tidy up your brand and focus on what it takes to move your business forward. Since late March, I’ve been trying to go for walks with the simple intention of allowing my head to clear....

Orange Element is proud to add USO, a global non-profit, to our roster of mission-focused clients

New Client Announcement During Orange Element’s formative years, our reason to exist was shaped around the idea to apply both design thinking and brand building to causes that make our world a better place....

Is Your Company Brand Ready to Deliver in 2021?

We are a month into the new year and now’s a great time to take a good look at your company brand to make sure you’re rollout-ready for your marketing efforts in 2021. Use this checklist as a...

Reimagine your Annual Report and Turn a Task into a Treasure

Annual Reports don\'t have to be a drag. In fact, many organizations have changed their approach, using great content to highlight their year in review. Consider what makes the most successful reports...

Q&A with Nicolette Cornelius

To continue our series on getting to know the team at Orange Element, I recently sat outside on a beautiful afternoon with Nicolette Cornelius, Associate Design Director. Below, she shares a few of her...

Centralize your brand…connect your dots.

Large companies typically have several employees in their marketing departments. The larger the company, the more a team’s clear path to successfully reaching customers can be compromised. Segmentation of...

8 Lessons I’ve Learned Leading a Creative Agency

Colin, Orange Element\'s marketing intern, recently asked me to write a post on ten things that I’ve learned owning and leading a creative agency. No pressure. My first thought, having owned Orange Element...

Healthcare Marketing: The Patient Experience Finally Comes First

Presenting your healthcare company, services or products with a focus on patient well-being is the new norm. This should come as no surprise—best practices suggest that all brands should focus on customer...

5 Ways to Recharge Your Brand in 2017

1. Refresh your identity. When was the last time you paid any attention to your company’s identity? Refreshing, expanding or even rebuilding your identity system to connect with your customers and employees...

A Request to Focus on Our Community

The team at Orange Element gathered yesterday for our annual “State of the Union”— a chance for us to regroup, level set and prepare to make our 14th year another great one. As I prepared for the...

Orange Element Notepads

Orange Element recently had the opportunity to work with Write Notepads, a family-owned local business right here in Baltimore. We wanted something simple, of high-quality, and completely made in America. We...

What is branding?

Earlier this year, I was called for an interview to discuss my take on branding. A conflict of interest never allowed it to happen but I was asked four questions as a starting point. I’ve been thinking most...