As online content becomes denser and more complex to navigate, it is essential that marketers use the proper tools to get their content across to their audience in the most efficient and effective way possible. Video and interactive content can be some of those tools. Here are the top six reasons why your organization should be integrating animation and video into your marketing strategy.
1. Video gets your message across 60,000 times faster than text alone.
Video is an exciting and easily digestible format for information. It grabs your audience’s attention faster than static graphics or plain text. Users are also 39% more likely to share your content if it’s in video format.
2. You can simplify or explain complex messages.
With animation and video, you can easily turn complex or complicated messages into easy-to-understand information. For example, Ted Ed uses animation to explain topics in science, technology, and psychology in a way that the general public can digest and understand, as seen below.
3. Social video generates 1200% more shares than text and images combined.
Facebook, Instagram, and Twitter all have video capabilities. More companies are utilizing these platforms to share fun, interesting animations. One of the most notable non-animation companies that utilize animation and video in their Instagram feed is Lyft, who also did a longer animation for email marketing a few months ago:
4. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Animations that evoke an emotional response or portray interesting content tend to stick in the viewers’ minds. For example, this super sweet and emotional video animated by Buck for the Humane Society:
Humane Society - Puppy Mills from Buck on Vimeo.
5. One-half of all online activity is spent watching video.
This number will only increase as more companies turn to video and animation for their marketing needs.
6. The possibilities are endless.
The best part about animation is that anything can be animated—gravity and physics don’t apply! Check out this amazing stop-motion ad animated by Hornet Inc for Land Rover:
Land Rover Claynation from Peter Sluszka on Vimeo.
If you enjoyed the top 6 reasons why your firm should be using animation, then you will love Quick Tips: Writing Content for 6 Different Platforms. Or if you’re ready to add animation into your marketing strategy, contact us today and we’ll help you create interactive content that excites your customers.
